Corporate sponsorship program 2025-26

Objectives

The Corporate Sponsorship Program aims to support free or low-cost events, programs, and activities that enhance community vibrancy, promote local engagement, and provide economic and tourism benefits. The program seeks to deliver brand recognition and reputational benefits to the City. 

The Corporate Sponsorship Program is guided by the Corporate Sponsorship Program Policy. 

Eligibility

To be eligible for sponsorship, applicants must: 

• Be an Australian legal entity with a valid ABN and/or ASIC registration. 
• Deliver the event, program, or activity within the City's local government boundaries. 
• Ensure the event, program, or activity is free or low-cost to attend. 
• Accurately estimate the number of participants and/or attendees. 
• Demonstrate financial viability through underwriting expenditure or support from other sponsors. 
• Not have received support for the same event, program, or activity through the Corporate Sponsorship Program or any other City funding program in the current financial year.

Requirements 

Applications will be assessed based on: 

• Event, program, activity profile 
  • Community engagement and contribution to local events and initiatives. 
  • Promotion of arts, sports, learning, and recreation. 
• Reputation and Brand 
  • Positive exposure and media coverage for the City's brand. 
• Environmental impact  
  • Integration of sustainable practices. 
• Culture and Diversity  
  • Integration of diverse cultural perspectives and sustainable practices. 
  • Accessibility and inclusivity of the event, program, or activity. 
• Economic impact and engagement of local businesses. 
• Good governance  

Refer to the Corporate sponsorship program guidelines for full details. 

Key dates

Round one:

• Applications open: Monday 7 July 2025, 9am 
• Applications close: Friday 29 August 2025, 5pm 
• Review and assessment: September – October 2025 
• Recommendation to Council: Tuesday 25 November 2025 
• Notification of outcome: Following November 2025 Council meeting 

Round two:

• Applications open: Monday 5 January 2026, 9am
• Applications close: Friday 27 February 2026, 5pm
• Review and assessment: March – April 2026 
• Recommendation to Council: May 2026 
• Notification of outcome: Following May 2026 Council meeting

Application process

1. Review the Corporate sponsorship program guidelines. 
2. Contact the City's Strategic Marketing and Sponsorship Officer to discuss details and address any questions. 
3. Complete the online Corporate sponsorship program application form. 

Corporate sponsorship program application form

For more information, please contact the Strategic Marketing and Sponsorship Officer at 9400 4000 or email info@joondalup.wa.gov.au.