Joondalup economic profile

The City of Joondalup is recognised for its vibrant economy and commitment to growth and innovation. With a dynamic and youthful demographic, Joondalup is strategically positioned to embrace and capitalise on new business opportunities, making it a prime location for investment and development. 

A thriving economic hub 

Joondalup's economy is robust and diverse: 

  • Business and employment: Home to almost 13,000 businesses, supporting 56,236 jobs. Key sectors include Healthcare and Social Assistance, Education and Training, and Retail Trade. 
  • Economic growth: Boasts a Gross Regional Product of $7.82 billion, a 5.1 per cent increase from last year, contributing to a total economic output of $10 billion. 
  • Workforce attraction: Attracts 25,000 workers from outside the area, including 13,000 from the City of Wanneroo, underscoring its role as a regional employment hub. 

For a quick overview of the region's key economic and community statistics, download the Joondalup Economic Profile below.

Access to statistical data 

The City of Joondalup offers an economic profile that is an essential resource for businesses and investors. This profile and additional datasets such as community profiles, population forecasts, social atlas, and housing metrics, are sourced from the Australian Bureau of Statistics (ABS) and other reputable organisations. Access all these insights via the idCommunity website: City of Joondalup Economic Profile

Strategic economic priorities

The City's Expanding Horizons 2033 Economic Development Strategy drives development by leveraging resources in impactful areas such as investment attraction, partnership formation, and skill and capacity building.  

Key focus areas include: 

  • business Growth 
  • creativity 
  • employment 
  • infrastructure.

Specialist themes integrated into our strategy: 

  • Global City: Increases international economic engagement. 
  • Digital City: Focuses on advancing technological innovation. 
  • Destination City: Promotes tourism and positions Joondalup as a premier destination.

Collaborative business networks 

Joondalup enhances its economic landscape through key partnerships: 

  • Joondalup Joint Economic Development Initiative: Focuses on business growth and infrastructure development. 
  • Joondalup Digital and Cyber Network: Aims to establish Joondalup as a centre for digital innovation. 
  • Medical Precinct Taskforce: Collaborates to advance Joondalup as a leading medical hub. 
  • Joondalup Visitor Economy Network: Supports the Uptown destination brand and promotes tourism.

These initiatives align local expertise and resources to meet and exceed community and economic goals effectively. 

More information and contact 

To learn more about Joondalup’s economy or to discuss investment opportunities, contact the City’s Economic Development Team on 9400 4000 or email business@joondalup.wa.gov.au.  

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