Tourism investments

Nestled between native wetlands, unique landscapes, and pristine beaches overlooking the Indian Ocean, Joondalup stands as a gem on the Sunset Coast. As one of Western Australia’s leading tourist destinations, it offers diverse attractions that cater to luxury seekers, cultural enthusiasts, and families year-round.

Key highlights

• Dynamic visitor economy: Annually, Joondalup welcomes 1.58 million day visitors, 101,000 overnight domestic visitors, and 44,000 international visitors, generating about $2 billion in visitor spend.
• Strategic geographic advantage: Positioned within one of the top ten tourist markets globally, with close ties to many Asia Pacific cities.
• World-class attractions and marinas: Home to Hillarys Boat Harbour and the upcoming Ocean Reef Marina, Joondalup is a hub for high-quality tourist experiences and maritime activities.

Strategic advantages

Learn more about Joondalup’s strategic positioning in the tourism sector:

Premier coastal attractions

Joondalup is set to elevate its status as a premier destination for coastal tourism through significant developments at Hillarys Boat Harbour and the Ocean Reef Marina. These projects are designed to enhance the city’s appeal and attract both domestic and international visitors by offering world-class facilities and unique experiences.

• Hillarys Boat Harbour Master Plan: A blueprint for expanding one of Perth’s key tourist attractions, enhancing accessibility and amenities to remain a top choice for visitors. The harbour is a hub for unique dining, retail, and entertainment options, including Perth’s only underwater aquarium, AQWA.
• Ocean Reef Marina development: Set to become a world-class waterfront precinct, this development will feature cafes, restaurants, and luxury accommodation, significantly boosting the local tourism and hospitality industries.

Eco-tourism potential

With close proximity to Yellagonga Regional Park and a stunning 17km coastline, Joondalup offers ample opportunities for eco-tourism ventures that attract environmentally conscious visitors.

Government support and investment

Strong backing from state and local governments for major tourism infrastructure projects underscores a robust investment climate and a commitment to enhancing the City’s tourism capabilities.